self-publishing

Writing book descriptions

The How-to-Publish Series: Without Losing Your Mind (or Your Wallet) Step 7: Writing Book Descriptions – The Copywriting Toolbox

Writing book descriptions isn’t about writing a plot summary—it’s a sales page disguised as a story, and it needs to do one thing brilliantly: make the right reader click “Buy Now.” Whether you’re writing a self-help book or a spicy romance, your blurb should hook interest, stir emotion, and promise transformation. Here’s how to write […]

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Choosing keywords for books

The How-to-Publish Series: Without Losing Your Mind (or Your Wallet) Step 6: Keywords, Categories & Codes – Because Great Books Deserve to Be Found

Here’s a number that should stop any indie author mid-scroll: over 4,500 new books are published on Amazon every single day. That’s not a typo. That’s the digital slush pile your brilliant book is up against. Now, before you run off to scream into a pillow, take a deep breath. Because here’s the good news:

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Book cover design

The How-to-Publish Series: Without Losing Your Mind (or Your Wallet) Step 5: Book Cover Design – Because Your Words Deserve a Showstopping Outfit

Here’s a stat that should stop every indie author in their beautifully typeset tracks: you have about 3–7 seconds to grab a potential reader’s attention with your book cover design—especially in thumbnail size on Amazon. Three. Seconds. That’s less time than it takes to sneeze. And yet, in that blink of time, a reader will

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a pair of glasses on pages of text, interior formatting

The How-to-Publish Series: Without Losing Your Mind (or Your Wallet) Step 4: Book Interior Formatting – Where Your Book Gets Its Suit and Tie

My sweet, serious, passionate author and coaching client, Emma, thought she was done. “LET’S PUBLISH!” she shouted, holding her manuscript like Rafiki held Simba. Her eyes sparkled. Her cheeks were flushed with triumph. She had wrestled with plot holes, slayed dangling modifiers, and even survived feedback from her brutally honest editor, Cheryl. She was ready.

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ghostwriter, ghostwriters

When to Summon a Ghostwriter: A Practical Guide to Getting Someone Else to Do the Hard Bits

Writing a book is a bit like deciding to knit a scarf. It seems like a grand idea at first—heroic, even. But somewhere around row fifty, when your hands ache and your enthusiasm has slunk off to the pub, you start wondering if there’s an easier way. Enter the ghostwriter. A ghostwriter is exactly what

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