Marketing

The How-to-Publish Series: Without Losing Your Mind (or Your Wallet) Step 9: Marketing – Keeping the Momentum Aliv

Why Smart Authors Don’t Stop Talking About Their Book Rachel’s book launch was a hit. She sold a decent number of copies. Reviews came in. Friends and followers cheered. And then… silence. No posts. No emails. No mentions. By month two, sales had flatlined—and her Amazon rank slipped into oblivion. This is the part no […]

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Pre-Launch Book Marketing

The How-to-Publish Series: Without Losing Your Mind (or Your Wallet) Step 8: Pre-Launch Book Marketing – Make Some Noise Before You Go Live

Sophie had finally typed “The End.” Her manuscript was edited, her cover looked amazing, and her launch date was just a few weeks away. But now? Silence. She’d told a few friends. Posted a teaser on Facebook. And then the creeping doubt arrived: “What if no one’s waiting when it goes live?” “What if I’ve

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Writing book descriptions

The How-to-Publish Series: Without Losing Your Mind (or Your Wallet) Step 7: Writing Book Descriptions – The Copywriting Toolbox

Writing book descriptions isn’t about writing a plot summary—it’s a sales page disguised as a story, and it needs to do one thing brilliantly: make the right reader click “Buy Now.” Whether you’re writing a self-help book or a spicy romance, your blurb should hook interest, stir emotion, and promise transformation. Here’s how to write

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Choosing keywords for books

The How-to-Publish Series: Without Losing Your Mind (or Your Wallet) Step 6: Keywords, Categories & Codes – Because Great Books Deserve to Be Found

Here’s a number that should stop any indie author mid-scroll: over 4,500 new books are published on Amazon every single day. That’s not a typo. That’s the digital slush pile your brilliant book is up against. Now, before you run off to scream into a pillow, take a deep breath. Because here’s the good news:

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Book cover design

The How-to-Publish Series: Without Losing Your Mind (or Your Wallet) Step 5: Book Cover Design – Because Your Words Deserve a Showstopping Outfit

Here’s a stat that should stop every indie author in their beautifully typeset tracks: you have about 3–7 seconds to grab a potential reader’s attention with your book cover design—especially in thumbnail size on Amazon. Three. Seconds. That’s less time than it takes to sneeze. And yet, in that blink of time, a reader will

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a pair of glasses on pages of text, interior formatting

The How-to-Publish Series: Without Losing Your Mind (or Your Wallet) Step 4: Book Interior Formatting – Where Your Book Gets Its Suit and Tie

My sweet, serious, passionate author and coaching client, Emma, thought she was done. “LET’S PUBLISH!” she shouted, holding her manuscript like Rafiki held Simba. Her eyes sparkled. Her cheeks were flushed with triumph. She had wrestled with plot holes, slayed dangling modifiers, and even survived feedback from her brutally honest editor, Cheryl. She was ready.

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how to self-edit your book

The How-to-Publish Series: Without Losing Your Mind (or Your Wallet) – Step 3 The First Edit

So you’ve written your first draft. Congratulations! Now comes the real magic: learning how to self-edit your book without losing your voice, your plot, or your sanity. That, my friend, is like forging a sword in dragonfire. It’s hot, messy, and requires wild determination. But now? Now we polish. We sharpen. We inspect every inch

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ghostwriter, ghostwriters

When to Summon a Ghostwriter: A Practical Guide to Getting Someone Else to Do the Hard Bits

Writing a book is a bit like deciding to knit a scarf. It seems like a grand idea at first—heroic, even. But somewhere around row fifty, when your hands ache and your enthusiasm has slunk off to the pub, you start wondering if there’s an easier way. Enter the ghostwriter. A ghostwriter is exactly what

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